Toshiba Leading Innovation

Media Contact
Dena Jacobson
Lages & Associates
Tel.: (949) 453-8080

Company Contact
Rebecca Bueno
Toshiba America Electronic Components, Inc.
Tel.: (949) 623-3099

Toshiba America Electronic Components, Inc.
Irvine Headquarters
19900 MacArthur Boulevard, Suite 400
Irvine, California 92612
Telephone: (949) 623-2900, Facsimile: (949) 474-1300

Toshiba's NAND Flash Deprivation Experiment Looks at the Changing Face of Photography

Photography has Come a Long Way From the Days of the Darkroom

IRVINE, Calif., October 10, 2012 — What would photography be without NAND flash? NAND flash is to photography what a food processor is to chopping vegetables – it doesn't make the act of taking pictures possible, but it sure makes it easier – and produces better results. From developing photos in a darkroom to having to manually forward through to the next picture on the roll of film, photography has come a long way over the past 25 years – thanks to NAND flash.

The latest in a series of NAND Flash Deprivation Experiment videos from Toshiba, the company that invented the technology 25 years ago, takes a humorous look at how photography has changed since the invention of flash technology. Click here to see the test subjects attempt to shoot a still life portrait with old-school cameras that use actual film.

Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, has created a series of videos to take a look at how different life would be without NAND flash. Think about it for a moment, could YOU function without it?

Snapshot: Digital Photography Stats and Facts

Recent Product Breakthroughs from Toshiba

Toshiba NAND Flash Milestones


NAND flash, flash memory, smartphones, music players, tablets, data storage, consumer electronics, SSDs, digital still cameras, digital video cameras, cloud computing, eReaders, mobile devices, semiconductor memory

For more information on Toshiba memory products, please visit , to read more about Toshiba's invention of NAND flash technology please visit .