Toshiba Leading Innovation

Media Contact
Dena Jacobson
Lages & Associates
Tel.: (949) 453-8080

Company Contact
Rebecca Bueno
Toshiba America Electronic Components, Inc.
Tel.: (949) 623-3099

Toshiba America Electronic Components, Inc.
Irvine Headquarters
19900 MacArthur Boulevard, Suite 400
Irvine, California 92612
Telephone: (949) 623-2900, Facsimile: (949) 474-1300

Toshiba's NAND Flash Deprivation Experiment Enters the Front Office

With the Clock Ticking and an Important Conference Call About to Begin - Could you Conduct Business Without NAND Flash?

IRVINE, Calif, August 8, 2012 — Picture it: it's a typical Tuesday morning, you enter your office and are immediately accosted by two strangers wearing lab coats. Pointing to a bin, they instruct you to deposit all devices containing NAND flash memory into it. Having been stripped of your smartphone and tablet, you enter your office, which now looks nothing like it did just yesterday.

"What is this circular thing with the small blue and white papers sticking out of it? Oh, it's a Rolodex - haven't seen one of these in years." These and other questions spring to mind, as you spot a post-it note stating that an important conference call that requires your attendance will be starting - in two minutes. But wait! You don't have the dial-in number! Thinking quickly, you press the play button on the old school voicemail machine that sits in front of you – only to have it eat the tape before you can listen to the message that contained the call details.

What else could go wrong? This is a scenario explored by Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, in the latest in a series of NAND Flash Deprivation Experiment videos. Toshiba invented NAND flash technology 25 years ago, and the video series take a humorous look at what life might be like without the technology - and all of the everyday devices that are enabled by it - a cruel experiment, indeed! Click here to see our test subject, Tony, as he attempts to navigate a day at the office without NAND flash technology. Thanks to NAND flash, the once simple cell phone now functions as an office-on-the-go. Ask yourself: could YOU function without it?

Did You Know?

Supporting Quote

"This technology has grown faster than any semiconductor market in history, displacing other technologies as well as camera film, floppy disks, CDs, videotapes, and maps." - Jim Handy, Director, Objective Analysis

Toshiba NAND Flash Milestones


NAND flash, flash memory, smartphones, music players, tablets, data storage, consumer electronics, SSDs, digital cameras, cloud computing, eReaders, mobile devices, semiconductor memory